Product: Book ISBN-10: 0-8230-9959-8 ISBN-13: 9780823099597 Publisher: Watson-Guptill Publications Country: Year: October 2, 2007 Size: 24.99 x 25.40 x 3.40cm Number of pages: 176 Weight: 1,320gr Binding: Hardcover
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Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents New Vintage Type, a remarkable rethinking and rediscovery of old and classic typefaces for today’s modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing text, New Vintage Type is the graphic designer’s guide to choosing and using vintage type for maximum impact.
reviews
A wealth of examples
As all of Heller's books, a beautiful presentation. My own preference for historical referencing of type especially endears this book to me. It will be a valuable library addition for whoever appreciates historical type, & post modern typography.
Great range of type ideas
This book is all I could have asked for and more. As a type/graphic design student, I recommend this book for any designer looking for new ideas and inspiration.
Great
It is a great book. Very well done. Good source of inspiration. Good insights into the development of type.
For inspiration, not only for reference
Great book, very specific collection of examples. One can not only get some information about how it was, one can open mind for future creative work.
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