Why these two reasons are important is because most IS/IT professionals have a vague idea about what processes are. They can visualize them on a conceptual level, but not on a detail level as a flow with measurable attributes. The way the authors portray processes allow all stakeholders (producers and consumers) of a process chain to use the same definition and to objectively measure the same characteristics. This cross-functional understanding and agreement is essential to process improvement. However, understanding processes and having a clear definition are only half the equation – implementing and improving them can be a daunting task without a clearly defined roadmap. Therein is the main value of this book: it provides that roadmap. You can either get to your destination by trial and error, false starts and wasted time and resources, or you can follow the identification, selection, »as-is« assessment, »to-be« target and implementation plan sequence that are presented. The authors highlight key points and pitfalls each step of the way, which is based on their extensive experience from which you'll benefit.
If you're involved in process design and/or improvement in IS/IT this book will point you in the right direction and get you moving forward.