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JGA (Eds.)
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Product: Book
ISBN-10: 1-59253-336-1
ISBN-13: 9781592533367
Publisher: Rockport Publishers
Country:
Year: May 1, 2007
Edition: illustrated edition
Size: 22.86 x 23.11 x 2.54cm
Number of pages: 320
Weight: 1,043gr
Binding: Paperback
ISBN-10: 1-59253-336-1
ISBN-13: 9781592533367
Publisher: Rockport Publishers
Country:
Year: May 1, 2007
Edition: illustrated edition
Size: 22.86 x 23.11 x 2.54cm
Number of pages: 320
Weight: 1,043gr
Binding: Paperback
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description
Product Description
A virtual catalog of ideas for inspired retail design
The retail industry is one of the most competitive and, as a result, challenging arenas for graphic designers. The expectation for creativity and originality is extremely high, yet the success rate of many retail ventures is quite low-so getting the marketing and branding right is essential for survival. This book will provide a wealth of graphic design inspiration from a variety of retail businesses, offering designers, retail marketers, and business owners a vast collection of innovative options. Like the other books in Rockport's 1,000 series, the pages will pop with ideas for promotions, signage, tags, advertisements, flyers, bags, logos, and ad premiums such as novelties, giveaways, and more.
reviews
Good for consult 
Nice Book, incredible works and logo aplications, amazing for students and professionals from advertasing, marketing and graphic design
Nice Book, incredible works and logo aplications, amazing for students and professionals from advertasing, marketing and graphic design
Excellent when looking for inspiration on retail graphics
I freelance for a lot of small businesses and this book is perfect for that kind of inspiration and market.
I freelance for a lot of small businesses and this book is perfect for that kind of inspiration and market.
very good and inspiring!
this book shows the most important facets of building an image for a retail business, and has an important chapter about the environment of a retail store, a clue step in creating a powerful image and making a store a really captivating one.
this book shows the most important facets of building an image for a retail business, and has an important chapter about the environment of a retail store, a clue step in creating a powerful image and making a store a really captivating one.
Awesome Book, Beautifully designed 
This book is an amazing source of inspiration and ideas. I used it as one of the research sources of my senior project in school and it helped me inmensely. It is also beautifully designed.
This book is an amazing source of inspiration and ideas. I used it as one of the research sources of my senior project in school and it helped me inmensely. It is also beautifully designed.
Not what I expected … 
This book is NOT a design book! It is an excellent collection of retail graphics. The full-color illustrations are large enough to give you an overall idea without letting you steal the details. However, I was expecting it to be more organized from a design perspective. Nonetheless, I'm glad I bought it! It's a good source of inspiration for color choices, shapes, and logotypes for signage and POPs. Not a great »reference« book per say, but every designer needs an »idea book« – this one just comes prepackaged! It's a good book at a good price.
This book is NOT a design book! It is an excellent collection of retail graphics. The full-color illustrations are large enough to give you an overall idea without letting you steal the details. However, I was expecting it to be more organized from a design perspective. Nonetheless, I'm glad I bought it! It's a good source of inspiration for color choices, shapes, and logotypes for signage and POPs. Not a great »reference« book per say, but every designer needs an »idea book« – this one just comes prepackaged! It's a good book at a good price.
keywords
- Art
- Art & Art Instruction
- Art – Commercial – General
- Art – Design – General
- Art – General
- Commercial Art
- Commercial – General
- Design
- Design & Commercial Art
- Design – General
- Graphic Arts – Branding & LOGO Design
- Graphic Arts – Commercial & Corporate
- Graphic Design
- Logos (Symbols)
- Pictorial works
- Retail trade
- Signs & signboards
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© 1994–2010 Sascha Hendel
last update: 3/19/2010
URL: http://www.book-info.com/isbn/1-59253-336-1.htm
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